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Create experiences that click with users

Learn how to design products that engage by yourself using psychology tactics explained from 28+ key principles.

Get tricks to make your product easier to use
Discover better ways to engage your users
See how to get more sign-ups & sales

Sounds familiar?

Days of hard work
Struggling to provide reasoning
Little to no impact

Reduce guesswork and justify your decisions with solid reasoning

Lessons from top leading companies in Traveling, Finance, Education and Health

Unlock a goldmine of practical examples

Airbnb's friendly design makes guests book more stays.
Duolingo turns language learning into a habit, lifting daily usage.
Revolut designs with user habits in mind, increasing transactions.
+ a lot more
It’s really good! I love the design, but the content is even better 🔥
Also, I love how gamified it feels! Great job! ❤️
‍Filip Greš
Design Lead at Mimo
Increase conversion
Grow retention
Refine UI
Enhance UX
Improve microcopy
Simplify onboarding
Activate users
& more
About

What's this book about?

It's more than just a book — it's what you need to start building products that stand out and are easy for everyone to use, starting right now.



Design should make sense and feel right. This is because it's built on how people think and feel. I've seen this a lot: people forget that design is about connecting with others.

If you haven't started spending money on expensive courses or bootcamps, this book will save you hundreds of dollars and hours.


If you're just starting, leading a team, or part of a big company, you'll find clear steps to follow. You'll learn to create designs that click with people on the other side of the screen.

Key points

What we’ve put together

Complex ideas made simple, with hands-on tips and tricks to keep users coming back.

Applying psychology in design is complicated
easy as 1, 2, 3
Pick your industry
Explore how psychology is used in Traveling, Finance, Education, and Health industries for success.
👩‍👦‍👦
Familiarity Bias
🔮
Hindsight Bias
🚌
Bandwagon Effect
🖼️
Framing Effect
🔍
Salience
🧠
Exposure Effect
🌧️
Loss Aversion
👩‍👦‍👦
Familiarity Bias
🦄
Scarcity
👷‍♂️️
Labor Illusion
🔮
Hindsight Bias
🚌
Bandwagon Effect
🖼️
Framing Effect
🔍
Salience
🧠
Exposure Effect
🌧️
Loss Aversion
👷‍♂️️
Labor Illusion
Discover the principles
Learn the main principles that make design work well with storytelling and references for quick access.
Learn from real examples
Check out real examples and how principles are used in leading companies to drive more sign ups and sales.

There is a better way

Move from "Because it looks good" to "Here's the psychology behind it."

Design without purpose
VS
Design backed by psychology
Sample pages from the book

What's inside?

Theory
Learning
Practice
Applying
Checklist
Takeaways
Case studies
Reflecting
Cheatsheet
Handy insights
Testimonials

What the readers say

Over 600+ people are already using Psychology Behind Design to win users.

Pricing

Get the book today

Courses might break the bank, but a book offers the same knowledge for much less when applied right.

$0

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28 pages

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‍Frequently asked questions

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