Micro Lesson #2: Frictionless Case Study Coinbase

Want to create a fintech app that keeps users engaged like Coinbase?

‍

Today we'll explore proven strategies based on psychological principles that Coinbase has implemented for reducing friction and improving user experience.

‍

Three Ways to Reduce Friction:

‍

1. 🗑 Removing options: Too many options means longer decision times.

‍

2. 🚦 Valid defaults: Make things easier by eliminating the need for manual input.

‍

3. ✂ Split Steps: Make tasks less daunting by dividing them into small steps.

‍

Effective design isn't just about reducing friction - it's also about nudging users in the right direction.

‍

Three Nudge Strategies:

‍

1. 👥 Social Proof: Seeing others in the same situation can reassure users.

‍

2. 👀 Spark curiosity: People need answers and will engage to satisfy their curiosity.

‍

3. 🦄 Scarcity: When something's rare, people want it more.

Micro Lesson #2: Frictionless Case Study Coinbase

Want to create a fintech app that keeps users engaged like Coinbase?

‍

Today we'll explore proven strategies based on psychological principles that Coinbase has implemented for reducing friction and improving user experience.

‍

Three Ways to Reduce Friction:

‍

1. 🗑 Removing options: Too many options means longer decision times.

‍

2. 🚦 Valid defaults: Make things easier by eliminating the need for manual input.

‍

3. ✂ Split Steps: Make tasks less daunting by dividing them into small steps.

‍

Effective design isn't just about reducing friction - it's also about nudging users in the right direction.

‍

Three Nudge Strategies:

‍

1. 👥 Social Proof: Seeing others in the same situation can reassure users.

‍

2. 👀 Spark curiosity: People need answers and will engage to satisfy their curiosity.

‍

3. 🦄 Scarcity: When something's rare, people want it more.

Micro Lesson #2: Frictionless Case Study Coinbase

Want to create a fintech app that keeps users engaged like Coinbase?

‍

Today we'll explore proven strategies based on psychological principles that Coinbase has implemented for reducing friction and improving user experience.

‍

Three Ways to Reduce Friction:

‍

1. 🗑 Removing options: Too many options means longer decision times.

‍

2. 🚦 Valid defaults: Make things easier by eliminating the need for manual input.

‍

3. ✂ Split Steps: Make tasks less daunting by dividing them into small steps.

‍

Effective design isn't just about reducing friction - it's also about nudging users in the right direction.

‍

Three Nudge Strategies:

‍

1. 👥 Social Proof: Seeing others in the same situation can reassure users.

‍

2. 👀 Spark curiosity: People need answers and will engage to satisfy their curiosity.

‍

3. 🦄 Scarcity: When something's rare, people want it more.

Micro Lesson #2: Frictionless Case Study Coinbase

Want to create a fintech app that keeps users engaged like Coinbase?

‍

Today we'll explore proven strategies based on psychological principles that Coinbase has implemented for reducing friction and improving user experience.

‍

Three Ways to Reduce Friction:

‍

1. 🗑 Removing options: Too many options means longer decision times.

‍

2. 🚦 Valid defaults: Make things easier by eliminating the need for manual input.

‍

3. ✂ Split Steps: Make tasks less daunting by dividing them into small steps.

‍

Effective design isn't just about reducing friction - it's also about nudging users in the right direction.

‍

Three Nudge Strategies:

‍

1. 👥 Social Proof: Seeing others in the same situation can reassure users.

‍

2. 👀 Spark curiosity: People need answers and will engage to satisfy their curiosity.

‍

3. 🦄 Scarcity: When something's rare, people want it more.

Micro Lesson #2: Frictionless Case Study Coinbase

Want to create a fintech app that keeps users engaged like Coinbase?

‍

Today we'll explore proven strategies based on psychological principles that Coinbase has implemented for reducing friction and improving user experience.

‍

Three Ways to Reduce Friction:

‍

1. 🗑 Removing options: Too many options means longer decision times.

‍

2. 🚦 Valid defaults: Make things easier by eliminating the need for manual input.

‍

3. ✂ Split Steps: Make tasks less daunting by dividing them into small steps.

‍

Effective design isn't just about reducing friction - it's also about nudging users in the right direction.

‍

Three Nudge Strategies:

‍

1. 👥 Social Proof: Seeing others in the same situation can reassure users.

‍

2. 👀 Spark curiosity: People need answers and will engage to satisfy their curiosity.

‍

3. 🦄 Scarcity: When something's rare, people want it more.

Micro Lesson #2: Frictionless Case Study Coinbase

Want to create a fintech app that keeps users engaged like Coinbase?

‍

Today we'll explore proven strategies based on psychological principles that Coinbase has implemented for reducing friction and improving user experience.

‍

Three Ways to Reduce Friction:

‍

1. 🗑 Removing options: Too many options means longer decision times.

‍

2. 🚦 Valid defaults: Make things easier by eliminating the need for manual input.

‍

3. ✂ Split Steps: Make tasks less daunting by dividing them into small steps.

‍

Effective design isn't just about reducing friction - it's also about nudging users in the right direction.

‍

Three Nudge Strategies:

‍

1. 👥 Social Proof: Seeing others in the same situation can reassure users.

‍

2. 👀 Spark curiosity: People need answers and will engage to satisfy their curiosity.

‍

3. 🦄 Scarcity: When something's rare, people want it more.